You have a phenomenal product that you think is destined to become a top seller—if you could just get it into the end users’s hands. It’s true. In all its' greatness, your product will be sitting on your warehouse shelf because it is lost in a sea of other, well, great products. This means, your product will need more than just superior ability and usefulness to help it stand out from the competition. It can be done, and the way to do it is to create unique product packaging that draws the end user in—at first sight.
Note: The average consumer spends less than 10 seconds scanning products on a store shelf
Since your end user is also a general consumer in their day-to-day lives this means your product has just a few seconds to convince the end user of its superior ability and usefulness. If your product packaging does not have visual appeal or provide adequate protection, the end user may walk away—and likely with the competitor’s product instead of yours.
You can definitely stop this from happening with a little confidence and creativity. It may sound daunting, but creating attractive product packaging doesn’t have to be difficult. If you think about making it colorful, creative, and concise, you’re off to a darn good start. According to Valley Box Company a 48-year-old prototype development and packaging design firm, logistical and financial considerations are just as important attractiveness. The most common considerations include:
- Shipping requirements. Vary depending on whether the product is shipped by train, truck, ship, etc.
- Product protection. Is your product fragile, does it have small pieces, or is it sensitive to heat and moisture?
- Intended form of display. Is this the outer packaging, will you be stacking it, will it ship in an enclosed container or flat bed?
- Cost of Packaging. How much can your company budget in to create the perfect product packaging?
We understand that you will likely have to meet with the shipping, marketing, and financial teams at your firm to help tackle the considerations above. In the meantime, take a look at our five awesome ideas for your product’s packaging. This way, when you’re ready to get down to designing, you’ll have plenty to work with.
5 Awesome Ideas for Your Packaging
1. Make it reusable. You don’t have to worry about recycling because the customer gets to reuse the packaging over and over again. There are several categories of reusable packaging typically found in industry, you can learn more at http://reusables.org/. Examples of reusable packaging include:
2. Make it interactive and it doesn’t have to be high-tech! People love packaging that actually does something. And when it does, the packaging becomes part of the experience of using the product. Think indicators, inserts and removable pieces, and QR codes (ok, QR codes may considered high tech by some, but they are worth the effort). Valley Box manufactures trade show boxes with some pretty cool interactive components such as;
3. Add some texture. You can layer designs, use “recessed” routed-out lettering, custom stencils, attach product information to the outside of the package, use textured materials inside the package, and more.
Some textured materials available at Valley Box include:
4. Add some color.
Dazzling colors will certainly help your product packaging stand out. A painted box can be easily identified when amongst a crowd of other products (especially those of your competitor). Match the color to your branding efforts or think outside the box and create something with multiple colors or stencils.
5. Try see-through packaging.
This may not work with all products, but when it does, it works like a charm. Observation ports or holes can allow an end-user to verify contents without having to take apart the package (which in some instances require tools).
- Observation ports
- Open Slat Crates
- Observation holes
Does your unique packaging require special shipping or outer packaging options? We can help.