It can be tough for companies to make their business and their products stand out in a sea of exquisite packaging. Sure, one of the smartest ways to compete is to design stunning packaging. However, there is another cool component that just might help catapult your company to the top of mind of your customers. Once you’ve created a striking design that portrays your company’s branding and identity in the most positive light, why not take it a step further and make your packaging reusable?
The industrial and manufacturer grade packaging industry is equally as competitive as the industries it serves, which is why manufacturers are willing to go out of their way to offer the most diverse collection of products and services as they can, including the packaging it arrives in.
"Right or wrong, packaging is frequently scrutinized and used as the measure of a company's overall sustainability, even though it may contribute only a small percentage to the total eco impact compared to other things, such as transportation, and water and energy use." says Wikipedia who defines Sustainable Packaging as "Improve[ing] the long term viability and quality of life for humans and the longevity of natural ecosystems. Sustainable packaging must meet the functional and economic needs of the present without compromising the ability of future generations to meet their own needs."
Some of the criteria that would indicate a package is "greener" environmentally friendly or sustainable is that it:
- Uses minimal materials to prevents waste from entering the solid waste stream
- Reduces green house gas emissions
- Requires less energy to produce
- Contains recycled or Biodegradable materials
- Reduces the need for materials which hinder recyclability
- Reduces water consumption
- Avoids the use of toxic materials in the construction
Designing environmentally friendly products and processes is a burgeoning sector of just about every business and industry. In fact, according to a January 2011 research study by The Freedonia Group, demand for recycled content and reusable and degradable packaging was expected to grow by nearly 4% a year, reaching annual sales of $212 billion by year 2015.
What all of this means is, finding a quality manufacturer of reusable packaging is easy! Just a few sustainable packaging options include; reusable crates, boxes, containers, and bags. Reusable packaging solutions have added benefits, besides environmental, that manufacturers will perk up to.
Reusable packaging designs can help businesses:
- Cut down on labor costs
- Scale down space requirements
- Increase worker safety
- Improve transportation costs
- Reduce damage costs