Wood crate package design can affect the entire life of a package from the time it’s sealed and set to leave the manufacturing facility until it’s time to dispose of it. This means, to make your packaging a success, you’ll have to consider every stage of the packages’ life—from beginning to end.
Fortunately, making the right packaging design decisions doesn’t have to be difficult. Actually, it can be quite fun. So if want your packaging to Rock from beginning to end, follow the tips below to make it happen.
1. Banish Bulk
Sometimes it’s the only option, but bigger isn’t always better. Bulky packaging take up too much storage and shelf space. This can pose more than a few problems when it comes to handling, transport, and placement.
Instead of bulky packaging, consider packaging that is compact and as light as possible with the aim of preserving and enhancing the products value and appeal, while minimizing storage requirements and transportation costs. A professional crate packaging designer can help you reach this goal.
If your package is a return shipper as well, an innovative option is to utilize a collapsible shipper, which is a crate that easily be disassembled to allow the stacking of the lid, sides and ends to reduce the overall shipping dimensions for the return shipment. See freight fees are not only based on payload but the cubic feet consumed as well. Read Valley Box's more detailed case study about Collapsible Shippers.
2. Choose Attractive, Customizable Materials
Wood is one of the most attractive and versatile materials on the planet. You can:
- Paint it, which adds ultra violet protection (increasing its lifespan) and aids in container identification
- Add everything from handles to latches to linings
- Add other materials such as steel for reinforcement
- Fashion it to fit your products exact dimensions, which keeps it safe inside and eliminates added bulk
- Outfit the interior with wood, plastic, fabric or foam for added protection
Read a more detailed example of a wood crate being used as highly visible Fixture Housing for Delta Airlines.
3. Go Green
Reusable and sustainable packaging are here to stay, so to make your packaging rock, ditch those unsustainable, one-use designs and jump on the green bandwagon now! Besides preserving the environment, reusable crate packaging offers all sorts of benefits from reduced labor costs, inventory, and product damage to rapid return on investment (ROI) and residual value at the end of its service life.
- Helps move products efficiently and safely throughout the supply chain
- Is beneficial, safe & healthy for individuals and communities throughout its life cycle
- Is physically designed to optimize materials and energy
- Meets market criteria for both performance and cost
- Optimizes the use of renewable or recycled source materials
- Refurbishing extends the life of the crate and your initial investment
Going green doesn't have to associated with costing more. Reusable wood crates can have a very long life when built right. Additionally, these reusable crates can be repaired to extend that long life even further! Read a more detailed case study about the Repairing Process.
4. Focus on Fonts
According to Preston D. Lee, founder of Millo.com, “the text on the packaging should be legible. The target market determines how small or large to make the text. The text color should blend with the overall design of the packaging. This also requires putting what is important on the packaging and omitting superfluous text.” If you can’t read what’s on the packaging, you open the door to all kinds of confusion from departure to destination and beyond.
Trade show crates especially benefit from being identifiable. Read a more detailed case study by Valley Box about a trade show box with special stenciling and extraordinary functionality.
5. Keep it Simple
You can say a lot with a little. Make sure the packaging performs what is necessary, no superfluous bells and whistles. The product should be easily transportable, include applicable warnings, and of course preserve and protect the product.
Additionally, if you have multiple sized parts shipping in a sea container consider a homoginized outer box design. This design will help avoid confusion during the initial pack in your warehouse, and continuing on to utilize the internal space of the sea container more effectively, eliminating the laborious process of blocking and bracing your cargo. Read Valley Box's more detailed case study about Optimizing Sea Container Packing.