The goal of taking part in a trade show is to create buzz about your brand and generate leads that turn into solid sales. With so many companies competing for attention at trade shows, this is certainly no small feat. Fortunately, you can help your exhibit stand out from the crowd by following three simple tips when purchasing, setting up, and working your trade show booth.
Tip #1: Go with a custom trade show box.
A custom trade show box allows you to specify the exact size, features, design, and accessories. This means that your important displays and components are custom fit to the box and are cradled safely for their rough journey to the next city. Often times trade shows are hundreds of miles away from your headquarters making it hard to find replacement pieces for your booth display, you want to be sure that your display will arrive to the venue damage-free. A custom trade show shipping box can help with that!
A tight custom fit also means, you won’t end up with extra space that you might be tempted to fill with unnecessary “fluff,” and you won’t be left with a bunch of extra components that will be underutilized and distracting to boot.
Tip #2: Less stuff is better.
Resist the urge to cram too much information into your display. Remember, you only have a few seconds to make an impression on an attendee. Try highlighting just your company name and logo, along with several pieces of pertinent information that you want potential clients or customers to remember. An eye-catching design and clutter-free display will help you reel them in and keep them there.
Tip #3: Enlist top talent.
The person elected to man the trade show booth is an important part of the display. Besides having a neat appearance, the person you choose should be able to quickly memorize the design, graphics, and information contained in the exhibit in order to give attendees a quick tour. The person working the trade show booth should also be approachable, attentive, and ultra professional at all times. Have them start reading our series of helpful posts with tips for success at trade shows. This will only enhance the quality and attractiveness of your custom trade show box or booth.
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